With the relaunch of Booking.yeah, we’re investing time, money, and big-name talent to tell people that now’s the time to start booking their next trip – and that you’re an excellent option to book. No more waiting, nervousness, or stress, just excitement that their vacation is happening, and is going to be amazing.” Three ways the return of Booking.yeah benefits you "With 's help, they've managed to find and book a place that is just perfect for them. “The big Booking.yeah moment happens when a customer makes their booking," continues Wolstenholme. It’s gone from the original cry of excitement to more of a sigh of relief. The realization that they, the customer, got it right by booking a stay on, and they’re supported every step of the way." That means the campaign is subtler and more reassuring. “But the world is in a different place now, and our customers’ needs have evolved. ![]() “The Booking.yeah campaign used to be more boisterous,” says Nigel Wolstenholme, Head of Brand Strategy and Planning at. Though we’re bringing the campaign back, you might notice it’s not exactly the same. And the charismatic Idris Elba was the perfect choice to front it.ĭesigned to celebrate our functional strengths in a fun and compelling way, the playful Booking.yeah ads demonstrate that while we may not be “cool” or “sexy” in the traditional sense, we do make it easy to find and book the perfect trip. When we first ran the Booking.yeah campaign back in 2013, it really resonated with travelers.Īs customers geared up for summer trips across the Northern Hemisphere this year, it felt like the perfect time to bring the campaign back. When we were thinking about how to do that, we realized that the answer wasn’t something new – it was reviving something familiar, ushered in by a familiar face. We wanted to reassure travelers that they can book with confidence, so they arrive at your property relaxed and ready to enjoy your outstanding hospitality. ![]() One of the biggest concerns for many people? Getting something wrong so that their long-awaited trip fails to live up to expectations. Since people feel more confident about getting back out into the world, many are looking for their first trip in a while – and it’s one they’ve had a lot of time to dream about.īut that excitement brings with it some pressure. ![]() There’s a lot of excitement for booking trips at the moment.
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